Simple and workable steps to create a landing page

A landing page is an individual standalone web page. It is often made for advertising/digital marketing campaigns. It is a page where a visitor lands once they click on a link present in an email they received, in a social media post, or a digital ad.

Unlike other web pages that have their objectives, landing pages are designed with an individual focus/call to action (CTA). It can be any of the following:

Signing for a newsletter.
Downloading a certain resource(File, magazine, etc.).
Buying something.

This is due to the fact the landing page raises conversion rates by removing distractions. It guides visitors to the intended action.

What are landing pages even good for?

Landing pages hold importance In digital marketing. They are used for bringing visitors towards conversion. They get them to click through those pages for a specific action. It can be anything of the following out of countless actions:

Purchasing from an online store.
Subscribing to the mailing list.
Subscribing to certain services.

Irrespective of the action to be performed by visitors, there should be one clearly defined Call-To-Action (CTA).

In comparison to a professional website, a landing page is an individual page with one objective: getting visitors to click through to the end goal. If done properly, a very good landing page can raise a business’s chances of being successful. This works in terms of conversion marketing and for starting a business.

When were landing pages first developed?

Landing pages were created in 2003. The Information Technology (IT) at Microsoft developed them in response to poor sales of Microsoft Office at that time. They then developed the landing page as a key component of not only their digital marketing tactics but also for other businesses, brands, and companies.

Generally speaking, there are two kinds of landing pages used namely:

Reference landing pages.
Transactional landing pages.

The former is designed to provide users about a certain product or service minus other distractions present on other web pages. The latter aims to move visitors to take a certain course of action (likely from a CTA). It usually is done when they submit their email address via a form.

In what ways do landing pages work?

According to professionals of ecommerce website development Dubai, the landing page can fulfill its purpose but traffic needs to be driven to it. Landing pages work in the following magical ways:

Leveraging the power of email marketing in sending the landing page to subscribers (obviously via email).
Posting the link to the landing page on social media platforms (Facebook, Instagram etc.) as part of social media marketing tactics (either through a paid-ad campaign or not). Alternatively, a link in the bio tool can work to generate more engagement towards the landing page.
Link the landing page in a blog post. In case businesses don’t have one, they can use it as a good opportunity for blogging.
The landing page should be optimized for search engines through the implementation of advanced SEO features. They can help boost chances of being found through organic search.
Create a PPC ad campaign on search engines. It is done for advertising. It can also link the campaign to the landing page.

The above-mentioned methods are proven to drive traffic to the landing page. Each brand and company must think about where they must send visitors once they have clicked on the page.

What to consider when making a landing page?

The following points must be considered when making a landing page:

Defining the main objective: Marketers must pinpoint what they want the landing page to achieve. They must be consistent in every detail of their site.
Creating a proper visual hierarchy: This decides on the most important elements. They must stand out.
Generating action via a CTA: It should be made clear to the landing page’s visitors what they should do.
It should have a captivating design: The website’s visitors should be engaged with an eye-catching design that should make them want to discover more about the site and discover more. A strategic layout should be deployed too. Incorporating the latest trends in web design Abu Dhabi can elevate the website’s overall appeal, offering a modern and professional interface that captures the attention of users.
Writing top-class content and copy: Keeping the text captivating and informative work. Enticing headers can give visitors a reason to continue. Companies can also add testimonials from customers/users that are satisfied.
Using the right imagery: Setting the tone with the right imagery works. Visitors can be captivated and charmed with impactful visuals. They can help illustrate what the brand’s all about.
The value should be highlighted: People should know the value they will receive when they click on the CTA. The value proposition’s impact should give customers the best value.
No need to be afraid of direct selling: The landing page was made for a reason. Hence be bold with the unique selling proposition.

Making a landing page in 9 steps – here’s how

A good thing about landing pages is that there is no need to copy them. They can be made to stand out easily. Here are some simple steps toward making a landing page:

Setting the objectives for the landing page. It can involve a lot of research on what it must achieve and how it will do that (Email collection, lead generation, etc.).
Choosing the correct landing page builder and the appropriate template based on the layout needed.
Giving the landing page a name.
Adding unique content including well-written copy and unique CTAs. Give the headlines a thought. Also, add social proof to make a point.
Striking imagery and interactive media can engage users.
Selecting a relevant domain name.
Ensuring all links, CTAs, and forms are working.
Completing the meta description and search engine optimization (SEO) title.
Reviewing and publishing the landing page.