4 Major Global Brands Set to Open in Dubai Malls

Dubai’s retail scene is about to get Dubai Malls bigger, bolder and more exciting. People consider the city one of the largest shopping capitals in the world. This has attracted some of the best international brands that want to venture into the Middle East market. Whether it is inexpensive fashions or luxury brands and celebrity-endorsed collections, the options are diverse. Some international brands are looking forward to their much-awaited arrival in Dubai.

The frequent visits to the mall in the recent past have led to the opening of new storefronts around the city. This has caused a buzz among several shoppers and fashion lovers. These are the four big international brands that are being assured of opening in the Dubai Mall in 2026. This is all the information we have about their opening to date.

1. PacSun – Making Its Middle East Debut

PacSun is an American youth fashion retailer. It is officially launching its first-ever Middle East store at Mall of the Emirates early in 2026. With over 350 locations in the United States, PacSun broadly establishes itself as a relaxed Californian-style streetwear brand. It attracts massive interest from Gen Z and Gen Alpha consumers.

The brand has partnered with large designers, musicians, and pop culture celebrities, and its entry into Dubai marks the first time it has expanded beyond North America. PacSun has more than two million followers on the social media and is likely to introduce exclusive collections and limited-edition drops to the UAE.

Before the complete store opens, the brand will allow customers to sample it in a special pop-up during the Formula 1 Abu Dhabi Grand Prix weekend, giving fans a preview of what to expect.

2. Primark – Affordable Fashion Finally Lands in Dubai

After years of speculation, Primark has officially confirmed that it will open in Dubai. Three flagship stores are set to launch in 2026. Even better news for shoppers: Primark expects to maintain pricing consistent with its famously affordable international rates.

The first UAE locations will open at:

Dubai Mall

City Centre Mirdif

Mall of the Emirates

People know Primark globally for offering trend-driven fashion, homeware, accessories, kidswear and beauty at incredibly low prices. The brand has built a cult following for being a one-stop-shop where customers can buy everything from everyday basics to licensed merchandise and seasonal home décor in one visit.

Experts expect its arrival to significantly reshape Dubai’s value-fashion market and attract huge footfall from residents and tourists alike.

3. Skims – Kim Kardashian’s Brand Expands to Physical Retail in Dubai

Fashion brand Skims, a brand of Kim Kardashian, will be the first physical store in Mall of the Emirates in Dubai. So far, the UAE has only had online luxury stores like Ounass that provide Skims to shoppers.

Skims has built its reputation on inclusive sizing, sculpting shapewear, ultra-comfy loungewear, and body-positive branding.The new brick-and-mortar store will enable the Dubai Malls first-time experience of trying products, which is a significant move in the expansion of the brand regionally.

Even though they have not stated the official opening day yet, the storefront facade is already present at the mall, which proves that they have already launched the process.

4. Ulta Beauty – A Game-Changer for Dubai’s Beauty Market

American beauty giant Ulta Beauty has confirmed that its first Dubai store will open on Thursday, January 29, 2026, at Mall of the Emirates. A second flagship location is also planned for Dubai Mall shortly after.

Ulta is globally known for offering “all things beauty in one place,” with an unmatched mix of:

Luxury and prestige brands

Affordable drugstore favourites

Indie beauty labels

Professional hair and skincare ranges

The brand initially indicated the expansion to the Middle East earlier this year, and has more stores planned to open in Kuwait and Saudi Arabia. The introduction of Ulta into Dubai is likely to increase the levels of competition within the UAE beauty retail sector, as well as to multiply the number of Dubai Malls product options before consumers.

Why These Brand Openings Matter

Dubai has been cementing its status as a shopping destination in the world through importation of large international brands in the fashion, beauty and lifestyle market. These new store openings point to a certain set of significant trends that the UAE retail sector follows:

Rising demand for affordable international fashion

Growth of celebrity-backed retail brands

Expansion of accessible luxury

Increased tourism-driven shopping

For residents, tourists, influencers and retail investors alike, 2026 is shaping up to be one of the most exciting years yet for Dubai’s mall landscape.

Final Word

Whether you are waiting for budget fashion from Primark, youth streetwear from PacSun, sculpting loungewear from Skims or world-class beauty from Ulta, Dubai malls are about to deliver on every front. With multiple flagship launches confirmed, shoppers can expect new experiences, exclusive collections and major retail buzz across the city.

Stay tuned as more opening dates, store sizes and launch events are expected to be revealed soon.